Wednesday, September 30, 2026

“Brooks’ Innovative Program Boosts Local Business Immigration”

The pharmacy owned by Ebenezer Asare in Brooks faced a staffing crisis when three pharmacists left for better opportunities in bigger cities like Calgary during the peak of the COVID-19 pandemic. To cope, Asare had to hire locum pharmacists at a higher cost to keep the business running smoothly. However, Brooks offered a unique program that proved to be a game-changer.

Since 2022, Brooks, a city in southern Alberta with a population of around 18,000, has collaborated with the provincial government to take more control over immigration decisions. Through this program, the city issues targeted endorsement letters to assist local businesses in need of skilled workers.

Despite initial challenges, the program proved to be a success for Asare. He successfully recruited nine pharmacists from overseas, facilitated their permanent residency through the town’s endorsement letters, and provided them with necessary on-the-job training and recertification. This success led him to open a second pharmacy in Medicine Hat.

In a related development, a referendum scheduled for this fall will gauge Albertans’ opinion on granting the province more authority over immigration matters.

Immigration falls under federal jurisdiction, but Alberta has been leveraging programs like the rural renewal stream to address local labor needs. This initiative allows for more localized decision-making, potentially offering insights into the advantages and disadvantages of decentralizing immigration processes.

The federal government has made significant changes to Canada’s immigration system post-pandemic by shifting focus to attract individuals with specific skills needed in the economy. This shift from a points-based system to a targeted approach aims to address acute labor shortages in key sectors like healthcare.

Alberta has followed suit by targeting specific categories for permanent residency nominations, such as tourism and rural economies, beyond the traditional provincial nominee program. This shift aligns with the efforts of communities like Brooks, which have been advocating for more control over immigration to address local labor shortages in sectors like meat processing.

The program’s success lies in helping local businesses retain skilled workers, especially those on temporary permits, like international students and refugees. By providing a pathway to permanent residency through local endorsements, these programs benefit both businesses and immigrant workers seeking stability and long-term prospects.

While local control offers advantages in addressing immediate labor needs, experts caution against short-term thinking in immigration policy. Constant changes can disrupt long-term planning for immigrants and potentially lead to fraud. A balanced, sustainable approach is crucial for the effective management of immigration systems.

The upcoming referendum in Alberta reflects a broader debate on immigration levels and priorities. The question posed to voters underscores the political nature of immigration policy, with implications for economic migration and employment opportunities for Albertans. As stakeholders navigate these complexities, the focus remains on striking a balance between immediate needs and long-term planning in immigration management.

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