A UNESCO World Heritage Site in Alberta has experienced a surge in interest following a mention on a popular American TV show, with hopes for a thriving summer season. Head-Smashed-In Buffalo Jump was featured in a recent episode of the acclaimed TV medical drama series, “The Pitt.” The character Dr. Michael (Robby) Robinavitch, portrayed by Noah Wyle, expresses his intention to visit the landmark located in the foothills of the Canadian Rocky Mountains.
The buffalo jump, situated approximately 150 kilometers south of Calgary, has been historically utilized by Indigenous communities for herding bison towards a cliff for hunting and harvesting. The site features an interpretive center integrated into the sandstone cliff, showcasing Blackfoot culture, local ecology, and archaeological discoveries, leading visitors to a cliff top trail.
Quinton Crow Shoe, the marketing lead at Head-Smashed-In Buffalo Jump, mentioned an increase in visitor interest prompted by the TV show mention. The show’s reference sparked curiosity among viewers, leading them to explore the offbeat location. Crow Shoe expressed gratitude for the show’s impact on raising awareness and generating interest.
Designated as a World Heritage Site in 1981, Head-Smashed-In Buffalo Jump attracts around 60,000 visitors annually. Crow Shoe anticipates the recent buzz translating into higher footfall, especially during the peak season from May to September. Additional promotional efforts, including discounts offered through the national Canada Strong Pass, have contributed to increased visitation.
Furthermore, Head-Smashed-In forms part of a network of attractions in southern Alberta, complemented by destinations like Writing-on-Stone Provincial Park and Waterton Lakes National Park. Collaborative marketing initiatives aim to draw visitors to explore the region comprehensively.
Travel Alberta leveraged the TV show’s mention by releasing a promotional video featuring the characters against the backdrop of Head-Smashed-In Buffalo Jump. Alberta Culture Minister Tanya Fir also shared the TV clip on social media, emphasizing the significance of Alberta’s historical and cultural landmarks resonating with global audiences.
