In a recent warning, former BBC News head Deborah Turness highlighted the threat posed to traditional mainstream news by “creator journalism.” This shift has already taken place, as evidenced by the handling of the Brighton beach tragedy, where three women were rescued from the sea this month.
The expansive digital landscape has empowered experienced journalists with strong social media skills to engage their audiences by delivering vital stories and filling gaps left by national broadcasters. These journalists offer in-depth coverage, detailed insights, and interviews that mainstream media often lack the capacity or inclination to cover adequately.
Recent incidents, such as the Brighton beach tragedy, where distressing news has emerged, point to a concerning trend. The deaths of Black women in bodies of water across the UK have raised alarms, with eight cases reported in the past six years, including two Black men in 2021.
Instances like the mishandling of Richard’s case by the police watchdog have underscored systemic issues. The lack of sustained coverage by mainstream media outlets like the BBC has prompted independent journalists and platforms like BlackCurrent News, led by Nadine White, to step in and address community concerns.
The victims in the Brighton beach incident, including sisters Jane Adetoro, Christina Walters, and Rebecca Walters, along with others like Blessing Olusegun, Taiwo Balogun, Kayon Williams, Samaria Ayanle, and Edna Mmbali Ombakho, represent a larger pattern that demands attention.
The rise of creator journalism, exemplified by platforms like BlackCurrent News, reflects a growing need for independent voices to highlight underreported stories and hold authorities accountable. The dedication of journalists in uncovering cases like Owami Davies’ disappearance underscores the importance of amplifying voices that might otherwise go unheard.
In a landscape where certain stories receive disproportionate attention, the emergence of content journalism offers a platform for marginalized voices to be heard and stories to be told. This shift is driven by a recognition that self-reliance and community-driven reporting are essential in ensuring that important narratives are not overlooked.
Darren Lewis is a columnist for the Daily Mirror.
