Claire’s is planning a comeback to the retail scene by aiming to launch 50 new stores after recently shutting down all 154 of its UK locations. The closures, announced by administrators at Kroll, resulted in approximately 1,300 job losses. However, the shutdown did not impact Claire’s 356 concessions, which include numerous outlets in Asda stores, as well as its headquarters.
In a recent development, it has been reported by The Guardian that Claire’s may start reopening four to 10 stores per week starting in June. Julien Jarjoura, who manages Claire’s shops in several European countries, is in the process of securing new leases with UK landlords to establish the new stores.
Jarjoura is personally financing the new stores, which will continue to offer ear-piercing services. The revamped stores will feature new jewelry and accessories priced from £1.90 onwards, with some items costing over £100.
Regarding the brand’s revival, Jarjoura stated, “The brand was basically dead, and we’re bringing it back to life.” Claire’s, which originated in the US and entered the UK market in 1996, has faced challenges from online competitors in recent times.
Private equity firm Modella Capital enlisted Kroll to manage the administration after experiencing poor Christmas trading. This marked the second administration for Claire’s in a short period, as Modella had initially purchased the business out of administration in September the previous year.
Earlier closures had already seen 145 stores shut down and approximately 1,000 employees losing their jobs. Kroll’s spokesperson confirmed the closure of all standalone Claire’s stores in the UK and Ireland, with affected employees being informed about their redundancy. Discussions are reportedly ongoing with a potential buyer interested in acquiring leases for some of the closed sites.
Consumer expert Kat Cereda of Which? offered advice to customers with outstanding orders from Claire’s, suggesting options like claiming through credit card protection or chargeback for faulty or undelivered items. She also mentioned the possibility of submitting claims to Claire’s administrators, although the process could be lengthy and not guaranteed.
