With the 2026 FIFA World Cup drawing near, EE is slashing prices on smart TVs by hundreds of pounds to help soccer enthusiasts upgrade their viewing experience before the tournament kicks off. In anticipation of the event starting on June 11, the telecommunications company is also providing football fans with the opportunity to win tickets to a Home Nations match.
Consumers who buy any TV from the EE website by the end of the World Cup on July 19 will automatically be entered into a prize draw to win a pair of tickets to a Home Nations football game in the UK. Winners will have the choice of attending a game supporting England, Scotland, Wales, or Northern Ireland, with 10 pairs of tickets up for grabs.
It is important to note that these tickets are not for matches at this year’s World Cup but for fixtures scheduled between September and December. In addition to the chance to win match tickets, customers can also enjoy discounts of up to £500 on TVs from renowned brands like Samsung, Sony, LG, and Hisense.
EE’s Summer of Sport promotion offers fans the chance to receive free tickets to an England, Wales, Scotland, or Northern Ireland game of their choosing between September and December 2026. To participate, customers simply need to purchase any smart TV on the EE website by July 19, many of which are available with discounts of up to £500.
One of the featured models in the sale is the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV priced at £1,999, reduced from £2,499. This model boasts exceptional 4K image quality, a large 75” screen, and customers ordering it can also claim up to 20% Cashback from Samsung.
Among the more budget-friendly options is the Hisense A7QTUK QLED AI Smart TV starting from £309, offering ‘true-to-life’ visuals with QLED Color technology and utilizing an AI 4K Upscaler to enhance classic films and TV shows to modern 4K quality.
Another eligible model for the Home Nations tickets competition is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249. This TV promises stunning detail with 4K Ultra HD and Dolby Vision, along with rich multidimensional sound powered by Dolby Atmos and a 20W speaker output.
In a competitive market environment, Sky is currently offering a 20% discount on both of its Glass smart TVs, with the Sky Glass Air now priced at £4.50 per month (was £6) and the premium Sky Glass Gen 2 at £11 (reduced from £14).
Amazon has rebranded its Fire TV range as Amazon Ember and introduced a new model called the Ember Artline, designed to mimic framed artwork and currently available with up to £270 off.
For those considering which TV to select in EE’s Home Nations tickets competition, the Hisense A7QTUK model has received positive feedback on the brand’s website, boasting a 4.7-star rating from nearly 300 reviews.
Customers have praised the TV for its exceptional picture and sound quality, ease of setup, and overall value for money. While some expressed minor concerns about sound quality, the majority were satisfied with their purchase, highlighting the improved viewing experience.
