In the quest for a healthier diet, the abundance of advice promoting increased consumption of fruits, vegetables, and fiber while reducing intake of sugar, fat, and salt can be daunting, especially if it implies sacrificing beloved foods and flavors.
However, embracing a healthy lifestyle doesn’t have to equate to blandness. Recognizing this, Tesco’s procurement and product innovation teams are diligently working behind the scenes to enhance the health profile of the products that millions of shoppers purchase weekly, all without compromising on taste or satisfaction.
This dedication involves tweaking and refining recipes to closely mirror homemade preparations. Tesco nutritionist, Laura Farrell, elaborates, “We strive to ensure that the products we offer contain only ingredients that our customers would readily find in their own kitchen cabinets.”
“We are enriching our products with more fruits, vegetables, and fiber to boost their nutritional value while simultaneously reducing salt, sugar, and fat content. Consequently, over half of our store-brand ready meals now incorporate at least one serving of the recommended five-a-day fruits and vegetables.”
In a fast-paced world, our health priorities are ever-evolving. Laura emphasizes, “We understand that customers seek products that align with their well-being goals in a practical and seamless manner, blending effortlessly into their daily routines.”
“Therefore, we are committed to expanding choices by introducing specialized product lines that cater to various nutritional requirements, from promoting gut health to addressing pivotal life stages like menopause.”
In 2021, Tesco established a goal to have 65% of its food sales categorized as healthy, a target that was successfully met last year due to the ongoing enhancements. Laura confirms, “Our focus remains on advancing this trajectory and aiding customers in discovering products that align with their individual health aspirations.”
When it comes to nutrition, a little extra assistance is always welcomed, which is why Tesco’s latest specialized product offerings aim to help customers bridge any nutrient gaps they might have.
“Fiber is a key area of emphasis for us, given that a significant portion of the UK population falls short of the recommended intake,” Laura notes.
“Since 2015, the average fiber content in our own-label products has surged by 14%. By infusing more fruits, vegetables, and essential nutrients into our offerings and introducing new store-brand selections, we are facilitating access to increased protein and fiber through delicious, cost-effective options.”
Enhanced Nutritional Value
Through the addition of fruits, vegetables, and heightened fiber content, beloved favorites can be tweaked to offer a healthier profile while retaining their delicious taste or even improving it.
Simple Ingredients
Eschewing lengthy lists of additives, the Tesco team is streamlining ingredients to reflect the simplicity of home-cooked meals.
Reduced Unnecessary Components
Specialized product development teams are continuously reformulating Tesco’s store-brand offerings to decrease levels of salt, saturated fats, and sugars.
Addressing Varied Health Needs
By introducing specialized product lines for distinct life stages and specific health requirements, Tesco is simplifying the process for customers seeking tailored support for conditions like diabetes and hypertension.
Personalized Nutrition Solutions
The introduction of new specialized ranges such as Tesco Gut Sense and Tesco High Protein enables customers to select flavorful foods with targeted health benefits.
